Audience Demographic

The music video I will be creating will be of an alternative rock genre. To be able to create a media product i must be able to understand the audience demographic and know who I am targeting my product at. Therefore I have created a target audience for my media product, below is my concluding demographic.

The music video we will be creating will be of the indie, alternative rock genre. This is a genre with a niche target audience, but proves popular amongst the fans and followers of this music. The popularity of this niche music genre is something I believe will prove successful when creating a media product. The song At Home is by Crystal Fighters, Crystal Fighters are a British alternative dance band, formed in London, United Kingdom in 2007.

The social class of my demographic is white British skilled working/lower middle class/in education. On the demographic scale this would be classed asC1/C2. it would not be classed as E as there is only a small collection of people in that criteria. This is due to the amount of merchandise and other commercial products the band could possibly market making it more likely for the target audience to purchase their merchandise. The ethnicity of the genre of music is also stereotypically white British.

The gender of my target audience will not be specified as there is no specific stereotypical tastes of alternative rock. By classifying a gender on this already niche target audience it will make it hard to gain collectors {people who are fans and collect merchandise of the bands}. By having no specified target gender it allows both female collectors and male collectors to become fans of the band and our media product.

The targeted age of my demographic would be estimated at 14-25 a young adult/teenager. Someone who has the time to find alternative music through the use of social media such as Twitter, Tumblr, YouTube etc. the music is also satisfied at this age groups taste due to the involvement in many music festivals around the country such as Reading, Glastonbury, Isle of White etc. which target the same demographic as out media product.