Evaluation - Question 4

Our media product would be aimed at a niche target audience, possibly teenagers and young adults. The urban location sets a feel for the product and would draw in a certain audience. The ethnicity of our audience would be white/black British citizens. This is due to the location in which it is set, rural London; this wouldn’t attract international audiences meaning our main target audience would be British citizens. Our target audience would most probably be lower class as they are able to relate to film and its themes. The educational background of our audience would be students, (in University or Secondary school) this is because they are the same age as the main character and can relate heavily to the emotional state of Alisha. Our target audience is very similar to our film influences such as Submarine, Adulthood and Perks of Being a Wallflower. The age verification would be 12a or 15, this is due to some of the more serious issue that are dealt with and some of the dialogue that is said throughout the film. This is another reason as to why we have chosen Film4 as a distributer; Film4 is renowned for having niche audiences aged 14-15 which is the age of our target audience. Below is an image of an audience mood board, in the image is a collage of imaes that represent the age, social class, and steryotype of our audience.