So far we have filmed in the Priory park. We have managed to use a kaleidoscope case and film experimenting with the different effects the case can create. We filmed the memory scenes between Ellie & Max (the first of many) the scene included the two romantically sitting by the river talking. so far we have taken the footage and added a number of light leaks to create similar styles of cinematography as compared to Lana Del Rey's National Anthem. However after looking at the quality of these shots we are going to reshoot them on a camera with HD recording capability as the quality of he footage isn't very good.
Once again the completion date was delayed, to make up for lost time we began to edit straight away to develop our editing skills to give the music video a high presentation.
For our music video we will be using two people, Max and Ellie. Ellie will be the lead role and act as the singer. Ellie will be included in all shots. Max will be a supporting role acting as the boyfriend of Ellie, he will only be seen in the flashbacks. Both characters will be dressed in casual clothes t make the music video more relatable to the target audience. They will be both be playing young teenagers aged 17 in love.
For our music video we have planned to shoot on a number of locations, this is one of the conventions of our media product. We plan to shoot at Maldon Seaside, a marsh type coast. This will give us the opportunity to gather visual information, unique footage and a feel to a vocational setting . We will also be filming in the drama studio with lighting to give it a professional. We are also going to film on the priory islands and in a number of local fields for the scenes of Ellie's memories. We have used similar locations as to our inspirations of Lana Del Rey and Rihanna. we plan to have a mixed feel of seasons for our music video, the memoir flashbacks will be filmed and edited so they appear to be in the summer contrasted with the bitterly cold shots we plan to shoot at the marsh like seaside at Maldon to give an autumn/wintery feel.
For costume, we plan to base the style of Ellie in the music video around Lana Del Rey as we have taken influences from her music videos, we are going to continue the same style and follow it through to the style of the character. We plan to have similar jewellery and casual wear, as we don't plan of having the costume too flashy or in your face as opposed to most music videos. Most of Lana Del Rey's music videos have a naturalistic feel with an urban social realist atmosphere as seen in Ride, we plan to re create these styles with the us of costume throughout out music video. As the narrative of our video is about a normal teenage girl, we don't want to have clothes that will make her look 'special' similar to what is don't in We Found love - Rihanna.
Most of the clothes Ellie will wear will be her own clothes, as we have noticed Ellie has a similar style to Lana Del Rey and Rihanna. As we want Ellie to have an ordinary look to make it relatable to our target audience she will be wearing her own clothes.
Here you can see the actual complete date was delayed by 6 days due to more contemplation over what style we wanted Ellie to have to allow her to have a similar style to the genre of music.
3.Dissolve
to shot of Ellie walking bare footed along wet sand
4.Dissolve
to extreme close up of hair in wind
5.Dissolve
to over the shoulder shot of Ellie looking out to sea
6.Music
stars
7.Close up
of water
8.Close up
of water dripping into water
9.Close up
shot of Ellie jumping into water
10.Medium close up shot of Ellie underwater
11.Extreme close up of Ellie’s feet swimming underwater
12.Extreme close up of Ellie’s hands underwater creating
bubbles
13.Extreme close up of bubbles
14.Close up shot of Ellie and hair underwater
15.Medium close up of Ellie in studio lip synching
16.Shots vary from above shot (medium close up, close up
different angles)
17.Fade to white, Ellie and Max are seen running through
a field with light leaks
18.Medium close up Ellie and max are seen from behind
sitting in a field
19.Fade to white
20.Kaleidoscope effect medium close up of Ellie with
studio lights
21.Fade to white home footage of Ellie as a child with
light leaks
22.Ellie and max seen walking hand in hand by river with
light leaks
23.Fade to white Ellie is lip synching in drama studio
24.Close up of Ellie underwater overlaid with shots of
Ellie lip synching
25.Fade to white Ellie catching Max doing drugs on toilet
seat light leaks
26.Ellie and max seen arguing light leaks
27.Ellie seen storming off light leaks
28.Ellie seen lip synching with kaleidoscope
29.Ellie seen underwater
30.Fade to
black
Originally we had planned to have the shot list completed by the 17th Sept but due to a long time contemplating the types of shots we didn't finish the shot list until 23rd Sept
To be able to fully understanding my target audience for our media product, I have created a target audience mood board. It is built from images of items and things i believe my target audience would also be fans of. I have included alternative music choices of a similar genre to the song of our music video, i have also include the logos of music festivals that Crystal Fighters would most likely play at, as well as this, to think of a more personal denotation of my demographic I have included personal items such as brands, shops, phones, computers and fashion styles.
The music video I will be creating will be of an alternative rock genre. To be able to create a media product i must be able to understand the audience demographic and know who I am targeting my product at. Therefore I have created a target audience for my media product, below is my concluding demographic.
The
music video we will be creating will be of the indie, alternative rock genre.
This is a genre with a niche target audience, but proves popular amongst the
fans and followers of this music.
The
popularity of this niche music genre is something I believe will prove
successful when creating a media product.
The song At Home is by Crystal
Fighters, Crystal Fighters are a British alternative dance band, formed in
London, United Kingdom in 2007.
The
social
class of my
demographic is white British skilled
working/lower middle class/in education. On
the demographic scale this would be classed asC1/C2. it would not be classed as
E as there is only a small collection of people in that criteria. This
is
due to the amount of merchandise and other commercial products the band could
possibly market
making
it more likely for the target audience to purchase their merchandise. The
ethnicity of the genre of music is also stereotypically white British.
The
gender of my target audience will not be specified as there is no specific
stereotypical tastes of alternative rock. By classifying a gender on this
already niche target audience it will make it hard to gain collectors {people
who are fans and collect merchandise of the bands}. By having no specified
target gender it allows both female collectors and male collectors to become
fans of the band and our media product.
The
targeted age of my demographic would be estimated at 14-25 a young
adult/teenager. Someone who has the time to find alternative music through the
use of social media such as Twitter, Tumblr, YouTube etc. the music is also
satisfied at this age groups taste due to the involvement in many music
festivals around the country such as Reading, Glastonbury, Isle
of White etc. which target the same demographic as out media product.
The genre of “Think of You” by the artist Ms Mr is alternative;
directed by Brthr. The music video follows many of the stereotypical conventions
found in music video of this genre, with artistic influences seen in the post
production stages as well as the filming stages.
The mise en scene throughout this music video is seen to be
of a quirky taste, set in a warm cabin in the 70s, this can be seen through the
use of props with a blazing cabin fie, a number of knitted blankets, and a
vintage television cantered in the room. This is to be later contrasted with
cold colours of the studio, and special effects later to be seen when the song
starts. It can be seen that the music video is set in a different time period,
this is something that appears to be growing in popularity with stars, with
artists such as Bruno Mars and Lily Allen also having this effect. Costume can help
tell the time of this period music video, with flared cords and a waste coat.
The theme of the music video can be determined with the opening title, a basic
font but with a white noise effect, showing the video will possibly have some
relevance to a TV, which the main prop is found in the establishing shot of the
music video. The use of props helps establish a warm homely feel to the opening
sequence, with knitted blankets on the sofa, taxidermy moose heads and rocking
chairs. Throughout the opening sequence the master shot is of the whole room,
where the TV is centred. Once the TV is turned on the cameras zooms into the
TV, where the set is now the set of a TV show. Immediately after a young boy
turns on the TV, fast flashes of controversial images are shown such as
explosions and death, this is a controversial moment within the music video and
setting the atmosphere for the song. Standing in the screen is a man about to
introduce the band, this is something that can also be seen in Lily Allen’s Not
Fair music video and is also very similar to the opening of Requiem For A
Dream. In the back is the letters MS MR, the name of the band in bright lights,
however the letters are slightly slanted giving the band an edgy feel, the hair
and makeup of the band is all unique to fit the style of each band member,
unlike most commercial pop bands who are dressed in sync, breaking the
conventions of pop music as most pop stars dress accordingly to what is
fashionable and is of a popular style.. This style of the bands mates attracts an
audience both male and female aged 14-25 when teenagers and young adults are
experimenting with their style. The use of lighting within the music video
helps create a pop star type video as it is a convention of pop videos, however
the sombre tone to the song and facial expressions portrayed by the band member
the happy glamorous effect of the lighting is juxtaposed and creates an irony
feel. Throughout the chorus there is footage of colour images, with mandarin
flashing at the screen, coloured in items similar to the work of artist Hayley
Warnham, adding artistic influences to the
music video gives the music video a
stylistic feel and is something that will be favoured amongst its demographic
as its target audience is most likely to be fans of art and photography. The
use of special effects is something that appears dramatically throughout this
music video with kaleidoscope effects, animated images, and flashes of bright
colours, spinning shapes, colourful white noise
The pace of the music video increases dramatically instantly
as the television is turned on, with shots of 70s news reports, lasting only
miller seconds. Once the boy sits back from the TV there are more quick shots
of things relating to the 70s and also artistic influences with splashes of
bright electronic colours. This differentiates the music video from many pop
music videos with its random sequences creating a juxtapose feeling with images
of explosions and death mixed with bright happy colours. The build up to the
chorus is simultaneously matched by the pace of the editing, with new images
appearing at every drum beat in sync, once the song hits the chorus the video
is flooded with random shots of 70s TV shows and bright flashing colours.
During the chorus there is footage of people dancing and being crazy with
animated effects, contrasting t the sombre zombie type atmosphere seen in the
opening.
The
demographic of this music video will be for young adults aged 15-15 of both
genders. This target audience has been established from listening to the radio
station (Xfm) in which this music is played, reading magazines (NME) of the
same genre and even attending festivals (Reading) where they have played. It
can be seen that MS MR have fans of different sex by the comments left under
the music video on YouTube, “Love her style” was written by a girl, “I Larrv MS
MR” was left by a boy, showing that both genders can idolize this band and also
shows that their unique style is proved popular amongst their fans. This music
video breaks the stereotypical conventions of a pop music video by not having,
the latest sports car, or having women in bikinis, the music video allows the song
to be the main attraction and for the video to be more like a piece of art with
influences from artists. This is something that proves popular with its niche
target audience.
There
isn’t such narrative to this music video despite the song being about a broken
relationship, this is something that is typical of a music video in this genre
often seen in music videos for artists such as Florence + The Machine. However
there is a slight metaphor that keeps appearing throughout. Later in the song
during the second verse we see the TV almost controlling the mind of the young
boy, perhaps acting symbolically as a metaphor for the control Television has
over the younger generation, as we see the boy being mesmerised by the images
and slowly reaching towards it. This later also seen with image of glasses
being distorted with brightly coloured white noise, also acting as a metaphor
to the control TV has over the younger generation. Towards the end of the music
video the young boy is swallowed whole by the TV, images of TVs with cracks in
the screens and the young boy is seen floating through bright colours and funny
shapes, also acting as a metaphor for the control TV has over the younger
generation.
New
technology allow fans of niche genres such as alternative, find new flourishing
bands such as MS MR through video sharing sites such as Vimeo and YouTube. The
use of digital technology in promoting is also very common for indie artists;
Bones by MS MR was released as a single of the week on iTunes where for a week people
were able to download the song for free. By doing this many people were able to
listen to MS MR and buy their album if they enjoyed what they heard. Social
Networking sites such as Tumblr are also very helpful for indie bands as most
of their demographic are members of the social network site and can reach fans
and spread new songs and promotion via this site. Digital technology have made
is possible for small bands like MS MR to gain followers, fans and even get
into the Top 100 album charts. The use of portable devices like iPhones and mp3
players also means fans of music can play their songs wherever they are,
especially with wireless headphone and wireless speakers.
As the song we plan to use for
our music video is of the same genre there are many things we plan to take as
influences when we create our music video. We plan to have a purpose of shots,
with editing slick and in time with the music, we also plan to have special
effects during the chorus like the kaleidoscope effect to build momentum this
is something we believe will rove popular with “our demographic”(which is very
similar to the target audience of MS MR)
